A lot! A big part of what we do is centred around marketing your brand and your books. An average day in the life of a marketing campaign will involve a solid marketing and PR strategy, including but not limited to:
• Individual banner packs created for every one of your books, including pre-order, out now images for social media and videos for TikTok, Instagram and Facebook.
• Regular ‘How To’ documents uploaded to the author portal to help new and seasoned authors alike to promote and market books alongside our own marketing and sales efforts on your behalf.
• Fabulous cover art to reflect your individual book or series. We ensure that you have a say in how your cover looks.
• Regular newsletters to our readers.
• Regular competitions and promotions of your books.
• Special promotions with vendors and retailers.
• Work with hundreds of review sites and bloggers around the world.
• Ad campaigns.
• Work with PR agencies to boost promotion of your titles and build brand awareness.
• Access to our sister company (BookBooster) services, at cost, where you benefit from social media marketing, email marketing and giveaway software to rival the likes of Mailchimp, Hootsuite and Rafflecopter.
Regardless of the work that we do behind the scenes to get your books in front of an audience, it's just as important that our authors also work to build their brand and promote their books alongside us. Readers want to hear from authors and connect with them, so having a strong social presence is essential to the process and we expect our authors to commit to this to become published with us.